TYPE IS MONEY
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Verlag form, 1998
ISBN 3931317625

The lead setting experience is a good foundation, but I wouldn’t go so far as to say that each type designer absolutely must have it. It’s really a shame that today’s type design is primarily oriented towards hot-metal setting.
Just van Rossum

Iskustvo slaganja olovnim slovima je dobra osnova, ali ne bih išao tako daleko da kažem da svaki di?ajner pisma mora da poseduje to iskustvo. Zaista je šteta što je današnji dizajn tipografskog pisma prvenstveno zasnovan na oblicima koji potiču iz metalnog sloga.
Just van Rosum

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If the point of communication really was to establish an interaction, we would only ever use one typeface in order to keep the packaging away from the message.
Neville Brody

Da je cilj komunikacije zaista uspostavljanje interakcije, koristili bismo samo jedno pismo kako bismo pakovanje razdvojili od poruke.
Nevil Brodi

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All communication media have their own built-in restrictions, which quite naturally help define the creative solution to communication problems. Creativity does not exist in a vacuum.
Malcolm Garrett

Svi mediji imaju svoja početna ograničenja koja prirodno pomažu da se definiše kreativno rešenje za probleme izražavanja. Kreativnost ne postoji u vakuumu.
Malkolm Geret

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In my opinion, Carson is the chief initiator of our current time, but I think tradition is just as important.
Gunter Gerhard Lange

Po mom mišljenju, Karson je glavni inicijator naše sadašnjice, ali mislim da je tradicija podjednako važna.
Ganter Gerhard Lange

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The secret to success is not uniformity, cadence march or creative cadaverous obedience. It’s individuality and courage. I plead for a change towards less, for the force of the unnoticeably designed, for the power of the idea.
Thomas Rempen

Tajna uspeha nije uniformnost, ujednačeni marš ili kreativna slepa poslušnost. To je individualnost i hrabrost. Zalažem se za promenu ka manjem, za snagu neprimetnog dizajna, za moć ideje.
Tomas Rempen

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Computer and spray paint have given the alphabet to the amateur as a playground. He lives out his nostalgic enthusiasm, his amateurish flirt wuth decorative forms, his pleasure in broken and arbitrary things in the character.
Georg Salden

Kompjuter i sprejevi dali su amateru alfabet kao igralište. On iživljava svoj nostalgični entuzijazam, svoje amatersko poigravanje dekorativnim formama, svoje uživanje u greškama i sporednim odlikama slova.
Georg Zalden

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I find myself asking the same question over and over again: why do so many advertisers pay so little attention to the careful typographical realization?
What’s missing? Knowledge, ability or the required effort?
Hansjorg Stulle

Postavljam sebi iznova isto pitanje: zašto tako veliki broj kreatora reklama posvećuje tako malo pažnje pažljivoj tipografskoj realizaciji? Šta nedostaje? Znanje, umeće ili uložen trud?
Hansjorg Štule

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Typographers ought to learn to design emotions and rituals. For this they have to direct their glance more towards the target groups and understand which stylistic means are accepted by their members.
Peter Wippermann

Tipografi treba da nauče da oblikuju osećanja i rituale. Da bi to ostvarili, moraju više posmatrati svoje ciljne grupe i razumeti koja stilska sredstva njihovi pripadnici razumeju.
Piter Viperman