TYPE IS MONEY
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Verlag form, 1998
ISBN 3931317625

The lead setting experience is a good foundation, but I wouldn’t go so far as to say that each type designer absolutely must have it. It’s really a shame that today’s type design is primarily oriented towards hot-metal setting.
Just van Rossum

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If the point of communication really was to establish an interaction, we would only ever use one typeface in order to keep the packaging away from the message.
Neville Brody

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All communication media have their own built-in restrictions, which quite naturally help define the creative solution to communication problems. Creativity does not exist in a vacuum.
Malcolm Garrett

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In my opinion, Carson is the chief initiator of our current time, but I think tradition is just as important.
Gunter Gerhard Lange

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The secret to success is not uniformity, cadence march or creative cadaverous obedience. It’s individuality and courage. I plead for a change towards less, for the force of the unnoticeably designed, for the power of the idea.
Thomas Rempen

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Computer and spray paint have given the alphabet to the amateur as a playground. He lives out his nostalgic enthusiasm, his amateurish flirt wuth decorative forms, his pleasure in broken and arbitrary things in the character.
Georg Salden

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I find myself asking the same question over and over again: why do so many advertisers pay so little attention to the careful typographical realization?
What’s missing? Knowledge, ability or the required effort?
Hansjorg Stulle

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Typographers ought to learn to design emotions and rituals. For this they have to direct their glance more towards the target groups and understand which stylistic means are accepted by their members.
Peter Wippermann