AWARD AT IDENTITY COMPETITION
Jelena Drobac, a winner

A young designer from Belgrade, Jelena Drobac achieved an extraordinary success at just finished Identity: Best of the best 2008 competition held in Moscow. Competing together with more than 1000 works in the field of identities and logotypes from all over the world, she won the second place in the category of corporate identity for cultural institutions and non-profit organizations, and in the finals she had five different nominations, from which two were short-listed and exhibited at the final exhibition Design and Advertising in Crocus expo Center in Moscow. She received this important award the project of redesigning “Dadov” youth theatre identity.

The visual identity of the documentary photography exhibition Put Sahare (Serbian for Road to Sahara) by Belgrade artist Natalija Simeonovic, didn't receive an award but was short-listed and will be published in the new edition of the magazine Identity, among the awarded as well as most successful works from this year's competition.

The success of Jelena Drobac didn't stay unnoticed. Due to the fact that she won this award for the second time (in 2006. she was second placed for the logotype of the Elenov wine producer) and that this year she received 5 nominations among the Long listed works, the organizer – magazine Identity invited her to be member of the international jury for the upcoming Identity: Best of the Best 2009. Keep in mind that, during the last three years that the competition is being held, the members of this international jury were famous personalities from the world of design such as David Carson, Erik Spikerman, David Hillman from Pentagram, Bill Gardner, Margo Chase and others.

Elenov
Year 2005

Trade mark for the Macedonian wine producer. Very simple solution that is instantly readable because the letters in the logotype are formed in the shape of grape. The sign is globally understood and recognizable without too much explanations. It is a combination of simple communication manner with direct association, not only to a type of product but to a specific vineyard.

Beside the second prize for the logotype on the Identity: Best of the best 2006, this work received the prize Silver Bra for Logotype, Magdalena festival, Maribor, Slovenia;

Published in the book “Logo design”, by studio Capsule, Rockport Publishers, USA; Magazine “Taboo” No 23; Magazine “Identity” No 7, Russia.

Dadov
Year 2007

In the basis of every theatre play is - conflict. A conflict of two sides, opinions, generations, sexes, nations, views upon the world, cultures, politics, traditions and habits… That conflict, whether it has comic, tragic or mixed consequences, is a spiritus movens every dramatic act... That conflict is often represented with two masks. This stereotype is avoided by creating a symbol of two natural enemies. Since acting is about pretending, a small game of hands starred as confronted personalities. By doing so, another element of the theater was added – the game of light and shadows.

Graduation project at Faculty of applied Arts, previously published in the book LogoLounge IV.

Put Sahare
Year 2007

Visual identity of the exhibition by Natalija Simeonovic in the Museum of African Art in Belgrade. This exhibition of the documentary photography was held in June 2007, during the Festival of African Art.

This Belgrade artist went to the Libyan part of Sahara and there documented the ancient drawings and inscriptions of the Bedouin people of Tuaregs. These drawings were the basis for the whole identity, starting from the logotype, promotional poster, invitations, explanations, signage and other materials... Numerous illustrations and pictograms were created and applied to the explanatory texts and other promo materials..

Currently her work can be seen at the Neizdrz exhibition, held as a of the Belgrade design week.